Focus Groups

Focus Groups | Market MetRx

Focus groups provide qualitative insight on clarification of many issues that can affect your brand. Market MetRx understands this and hosts focus groups that uncover data and gain valuable information.

We conduct these programs as live, stand alone events or host them in conjunction with a national convention. We recruit participants from both public and our proprietary database which boasts over 1,000 medical and pharmacy directors.

Utilizing our on-staff moderators, we develop pre-meeting questionnaires and focus group discussion guides to capture key data for analysis. During our sessions we utilize a variety of techniques (nominal group technique) and an audience response system to call out both qualitative and quantitative information.

Market MetRx | A premier healthcare market research firm