Message Testing

Message Testing | Market MetRx

In the truly competitive pharmaceutical and biotech market, finding the appropriate message, mix and communication vehicles is essential to capture sales and market share.

Developing messages that gain attention, that hold the target audience’s interest, and that create a desire and action to change are critical elements to the promotion of a brand.

Market MetRx understands this and focuses its research on linking key message drivers with current data sets and potential Third Party Payer messages.

Our process interprets data from a macro to micro perspective while testing each of the components for message credibility, clarity, competitive differentiation, and relative importance. Using these aspects we help establish sound message components that can be used in personal and non-personal promotion.

Market MetRx | A premier healthcare market research firm