Observational Research

Observational Research | Market MetRx

Qualitative observational research involves forming a relationship between the researcher and the research participants.

In this type of research, our role is to objectively observe and record group behaviors and interactions.

The goal of observational research is to define and eventually solve a particular research question or problem. We use various inquiry tools when collecting data for this type of research such as note taking, informal interviews and simulation response, which presents hypothetical situations to gain responses from group participants.

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