In-depth Interviews

In-depth Interviews | Market MetRx

Market MetRx uses in-depth interviews frequently to explore various managed care topics for our clients.

These types of interviews are used as a precursor to creating a questionnaire or to determine how a health plan will introduce a new product onto their formulary.

We use open ended questioning and probing techniques to encourage respondents to provide us with detailed information on their opinions, views and experiences. We recruit participants from managed care Commercial, Medicaid and Medicare health plans, and interview various people such as pharmacy and medical directors, employers, nurses, physicians, and pharmacists.